DHR Communications’ Managing Director to travel to Ethiopia for skills-sharing initiative
Irish tourism, catering and marketing experts, as well as a team of crafts-people, will offer their skills and advice to enhance the tourism facilities in Ethiopia’s ancient holy city, Lalibela, from next week. The Irish business-to-business charity Connect Ethiopia has organised the trip, which aims to help improve the hotel, catering and entertainment offerings at the much visited city. Among a 13-strong volunteering delegation with be DHR Communications’ Managing Director, Catherine Heaney.
This is the second delegation Connect Ethiopia has sent to Lalibela and their work will build on last year’s initiatives. Joining Catherine on the trip, which takes place from 3rd to 10th November, will be Michelin star chef Kevin Thornton (of Thornton’s); Francis Brennan, manager of Kenmare Park Hotel and TV presenter of At Your Service; and entrepreneur Brody Sweeney.
As part of the StayLalibela tourism initiative, the volunteers will offer a skills transfer to men and women working in the tourism industry in the heritage town of Lalibela, which is located in the North of Ethiopia. The skills-transfer will involve formal and practical sessions.
Connect Ethiopia was established by entrepreneur Brody Sweeney and solicitor Philip Lee to encourage trade links between Ireland and Ethiopia.
DHR Communications’ Managing Director Catherine Heaney has been a Board Member at Connect Ethiopia since 2008 and, last year, travelled to Lalibela – in a voluntary capacity – to help launch the ‘StayLalibela’ tourism initiative. You can read more about her experiences in Lalibela here.