Social Media Training with the Archives and Records Association
DHR’s Executive Director, Martina Quinn, has been hopping back and forth across the Irish Sea in recent weeks, delivering training to members of the Archives and Records Association (ARA) in London, Edinburgh and Dublin.
ARA is the lead professional body for archivists, archive conservators and records managers in the UK and Ireland, and DHR has worked with the Association for over three years, providing training in media skills.
The most recent round of training was aimed at enhancing the online communications skills of ARA members. Martina delivered two training sessions in each location, one aimed at social media beginners and the other at people with experience of using social media who were looking to improve their impact and reach.
In the beginners’ session, the topics covered by Martina included:
- What is social media, and why should your organisation use it?
- Developing a social media strategy and social media policy for your organisation.
- Content planning; attracting followers; and engaging your audiences.
Martina also included time for hands-on, practical training on how to establish profiles on Facebook, Twitter and other social media platforms.
The sessions for more advanced social media users, meanwhile, covered topics such as:
- Current and emerging trends in social media.
- How to convince senior management that your organisation should be proactively using social media.
- Infrastructure for effective social media use: enhancing your social media strategy and policy.
- Creating engaging content.
- Social media and crisis communications.
- Practical exercises on content planning and the use of social media in a crisis.
For both sessions, Martina included lots of case studies and references to social media campaigns of relevance to the archive sector.
The feedback received about the training programme was extremely positive (check out the testimonies below!) and – for Martina – it was a great experience to find out more about what archive organisations are working on throughout Ireland and the UK.
In November, ARA will run its annual ‘Explore Your Archive’ campaign, which aims to increase public awareness of the essential role of archives in society. We look forward to seeing lots of social media activity during the campaign, including from those who participated in this training!
Feedback from Trainees:
- “A great trainer with knowledge on the subject. She used a clear presentation with lots of practical tips and examples.” – Participant in the beginners’ session in London
- “Very enjoyable training session. Inspiring and informative; enough info to encourage me to try our Twitter, Facebook and other social media tools.” – Participant in the beginners’ session in Edinburgh
- “Really informative session – brought together a lot of useful ideas regarding use of social media.” – Participant in the advanced session in Dublin
- “A very productive course. I hope to use it to the benefit of our Archive’s fledging social media work.” – Participant in the advanced session in London
- “The case studies were thought-provoking; also useful tips on social media strategies and planning ahead.” – Participant in the advanced session in Edinburgh
- “The trainer’s performance was very good – great knowledge of social media and archive institutions.” – Participant in the advanced session in Dublin
- “I got plenty of ideas about ways to promote events, services, etc.” – Participant in the advanced session in Dublin
Find out more about DHR’s training programmes here.