You might remember that, we were shortlisted for an award in the 2013 Chambers Ireland Corporate Social Responsibility Awards.
Well, CSR remains central to our work and we’ve decided to share some details of our approach to CSR.
CSR as an integral part of our business
At DHR Communications, we have chosen to make CSR an integral part of all our work, and to embed CSR within the core, day-to-day activities of our business. We have a company-wide CSR programme, comprised of a number of different strands. Firstly, we provide free PR services to a select number of individuals / organisations on an annual basis. These are people who would not otherwise be in a position to avail of professional PR support and who, often, have found themselves unexpectedly facing challenging situations (for example, the death of a loved one abroad).
Secondly, we support employees to join the boards of charitable organisations and proactively facilitate their involvement in boards. Currently, our employees sit on the boards of Connect Ethiopia, Show Racism the Red Card and Dublin 8 Community Education Centre, and on the Communications Committee of the Carmichael Centre. We provide pro-bono PR support for these organisations, in addition to fulfilling other duties associated with board membership, such as corporate governance.
The benefits of CSR
For major global brands, engaging (or not) in CSR can have significant commercial consequences. If you produce clothes, for example, most customers want to know you do so in an ethical manner, and they may choose to boycott your products if they believe you don’t. Sure, many global corporations have genuinely noble goals, but many more engage in CSR purely because it enhances their profits.
For most SMEs (small to medium-sized enterprises), the benefits of CSR are a lot less driven by profit. The costs to an SME of engaging in CSR – particularly in terms of staff time – can be a deterrent. So why bother?
For us, we believe CSR has multiple benefits. It allows employees develop new skills, meet new people and work on projects outside of their comfort zone. It opens up opportunities and allows us to facilitate collaboration and networking between clients from different sectors. Most importantly, it means we know we can provide support to charities, organisations and individuals to which we are deeply committed.
Genuine engagement in CSR leads to a happier working environment and a more fulfilled staff. We highly recommend it!