A local agency with a global reach
A local agency with a global reach

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Corporate Social Responsibility at DHR Communications
CSR, DHR News | 11th September 2013

You might remember that, we were shortlisted for an award in the 2013 Chambers Ireland Corporate Social Responsibility Awards.

Well, CSR remains central to our work and we’ve decided to share some details of our approach to CSR.

CSR as an integral part of our business

At DHR Communications, we have chosen to make CSR an integral part of all our work, and to embed CSR within the core, day-to-day activities of our business.  We have a company-wide CSR programme, comprised of a number of different strands.  Firstly, we provide free PR services to a select number of individuals / organisations on an annual basis.  These are people who would not otherwise be in a position to avail of professional PR support and who, often, have found themselves unexpectedly facing challenging situations (for example, the death of a loved one abroad).

Thomas Street Business Association Community Clean-Up Day Corporate Social Responsibility

The Thomas Street Business Association is one of our pro-bono clients. This picture shows a community clean-up day, organised by the Association and promoted by DHR Communications

Secondly, we support employees to join the boards of charitable organisations and proactively facilitate their involvement in boards.  Currently, our employees sit on the boards of Connect Ethiopia, Show Racism the Red Card and Dublin 8 Community Education Centre, and on the Communications Committee of the Carmichael Centre.  We provide pro-bono PR support for these organisations, in addition to fulfilling other duties associated with board membership, such as corporate governance.

Thirdly, we sponsor our employees’ involvement in overseas volunteering initiatives, including with Connect Ethiopia and with EIL Ireland in Nepal.

DHR Communications Managing Director, Catherine Heaney, pictured during a trip to Lalibela with the business-to-business charity Connect Ethiopia as part of our CSR activities

Our Managing Director, Catherine Heaney, pictured during a trip to Lalibela with the business-to-business charity Connect Ethiopia

The benefits of CSR

For major global brands, engaging (or not) in CSR can have significant commercial consequences.  If you produce clothes, for example, most customers want to know you do so in an ethical manner, and they may choose to boycott your products if they believe you don’t.  Sure, many global corporations have genuinely noble goals, but many more engage in CSR purely because it enhances their profits.

For most SMEs (small to medium-sized enterprises), the benefits of CSR are a lot less driven by profit.  The costs to an SME of engaging in CSR – particularly in terms of staff time – can be a deterrent.  So why bother?

For us, we believe CSR has multiple benefits.  It allows employees develop new skills, meet new people and work on projects outside of their comfort zone.  It opens up opportunities and allows us to facilitate collaboration and networking between clients from different sectors.  Most importantly, it means we know we can provide support to charities, organisations and individuals to which we are deeply committed.

Genuine engagement in CSR leads to a happier working environment and a more fulfilled staff.  We highly recommend it!

Account Director Martina Quinn volunteering at a nursing home in Kathmandu, Nepal, as part of DHR Communications' corporate social responsibility activities

Account Director Martina Quinn volunteering at a nursing home in Kathmandu, Nepal

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