Training

DHR offers a range of bespoke communications training programmes, tailored to the client’s requirements.

DHR regularly works with the CEOs of large organisations, leading politicians and other high-profile personalities to provide strategic counsel, image consultations and intensive training and coaching sessions.

Programmes can be delivered in group sessions or on a one-to-one basis. Typically, our training sessions incorporate interactive exercises, group discussions, and individual and group activities, with an emphasis at all times on full participation by all trainees. Training programmes include:

Media Skills:

This programme is aimed at personnel who have a role in dealing with media, including communications officers. This full-day workshop aims to familiarise participants with the media and how they operate, as well as to give them the know-how to confidently liaise with journalists, from organising a media event, to writing effective press materials and pitching a story. An introduction to online communications and practical experience of broadcast media interviews is also included in this session.

Presentation Skills Training:

This programme is aimed at personnel who speak to and engage with stakeholders and customers. This half-day workshop aims to provide participants with the skills for successful public speaking engagements, such as speeches and presentations. It takes participants through developing engaging content through to delivering the speech / presentation, and managing the stress associated with public speaking. The session concludes with a practical element, which allows participants to put into practice the skills they have acquired.

Crisis Communication and Reputation Management:

This programme is aimed at people who engage at a high level with the media, either in a personal capacity or on behalf of an organisation. This workshop, which can be delivered as a half-day or a full-day session, helps participants to identify a potential crisis situation and provides them with the skills to minimise the risk. It also equips participants with the know-how to handle crisis communications decisively and effectively, from the development of a crisis communications plan to handling difficult interviews and repairing the organisation’s reputation in the aftermath of a crisis. The session concludes with a practical element, which allows participants to put into practice the skills they have acquired.

Championing Your Work:

This programme is aimed at people who have a role in championing their own work, either within their organisation, or to related organisations. This half-day workshop aims to help participants to think strategically so that their communications choices match organisational priorities. It also equips participants with the skills to both understand what makes a good story / issue and to explain simply to colleagues tasked with communicating about the organisation why it would be of interest to the wider public. The session also covers crafting a concise yet informative  elevator pitch and communication techniques.

Online Communications:

This programme is aimed at people who want to establish or to build an effective online presence, either in an organisational or an individual capacity. This half-day workshop introduces participants to the benefits and limitations of online and social media tools and provides participants with the know-how to determine which social media platform is most appropriate for their organisation, and how to build followers. The session also covers the development of online and social media policies and content plans, as well as SEO-friendly writing for online platforms.

Advocacy and Political Campaigning:

This programme is aimed at interest groups that seek to influence the political agenda, mobilise civil society and run effective advocacy and / or awareness-raising campaigns. This full-day workshop aims to help participants to understand the political system and the legislative process, as well as to provide them with the tools and know-how to develop a successful advocacy campaign. This session concludes with a practical element, which allows participants to put into practice the skills they have acquired.

If you would like further information on our training programmes, please get in touch via email at info@dhr.ie or phone 01-4200580.

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